Important Elements in Creating a Blog for Saas Websites
These elements play a significant role in the structure and content of the template and are essential for creating a well-organized and effective blog post. The importance of each element may vary depending on the context and purpose of the template, but they collectively contribute to the overall quality and clarity of the article.
Clear and well-organized content becomes the bridge between the product’s capabilities and the user’s ability to harness them. Without product-led content, users might struggle to grasp the full potential of the offering, hampering their overall experience and the success of the product launch. These elements play a pivotal role in facilitating a seamless and user-friendly introduction to the new features or tools, reinforcing the connection between the structured content and the successful communication of the product’s value.
- Title: This is the headline of the blog post. It should be attention-grabbing and give readers an idea of what the blog is about. Title serves as the first interaction between the user and the content.
- Introduction: This is the opening section of the blog. It typically contains a hook or engaging statement to draw in the readers, a brief overview of the blog’s topic, and a justification of why the topic is important or interesting.
- Body: The body of the blog is where you dive into the main content. It can be broken down into multiple sections, each focusing on a specific aspect of the topic. You can use subheadings to divide the body into different parts, making it easier to follow.
Include a section highlighting the product’s user interface, explaining its user-friendly design. Another section might delve into real-world use cases, demonstrating the practical applications of the product. Without a thoughtful approach to product-led content, the blog post might lack the clarity needed to showcase the product’s strengths and could leave potential customers confused or disengaged.
- Conclusion / Key Takeaways: The conclusion is where you summarize the key points discussed in the body of the blog. You reiterate the significance of the topic and provide a sense of closure for your readers. The takeaway is more than a recap; it’s an invitation for your audience to engage with your product, armed with the knowledge and understanding gained from your compelling content.
- Call to Action: This is a section where you guide your readers on what to do next. It could be suggesting that they consider taking a free demo or subscribing products through a blog to stay immersed in a stream of valuable insights, ensuring that they are at the forefront of product updates and industry trends.
Content Brief Template For SaaS Websites
An SEO content brief instructs a writer to create content to target a specific search query to rank and earn traffic from search engines. A well-written brief with content guidance ensures there is no misunderstanding between SEO recommendations and content writers. This saves your content team time, money, frustration, delays, and continual revisions and rewrites during the content creation process.
Here’s a sample of content brief that we can use for every blog, with each element clearly defined.
| Title Tag | It appears in the browser’s title bar and search engine results. Target keyword should be included. Limit to 60 characters. |
| H1 | Represents the primary topic or section of the content. Target keyword should also be included here. |
| URL | Starts with “http://” or “https://” and is followed by the domain name and the specific page or resource. Include the main keyword. |
| Meta Description | This is a brief summary of a page’s content. It is often displayed in search engine results below the title. A well-written meta description should be compelling and provide a concise overview of the page’s content. Target keyword should also be included with a limit of 160 characters to avoid being truncated in SERP. |
| Word Count | Refers to the total number of words in a piece of content. |
| Target Audience | Your target reader represents your prospective customer.
This enables writers to empathize with your ideal customers, crafting content that resonates with their aspirations and pain points. |
| Frase Brief | A link to the Frase App where the word count and LSI Terms are found. Insights for outline and meta suggestions can also be found here. |
| Main Keyword | Keyword Difficulty | Keyword Volume |
|---|---|---|
| Specific word or phrase that people use to search for information on search engines | Metric used to measure how challenging it is to rank for a specific keyword | Also known as search volume, indicates how frequently a specific keyword or phrase is searched for on search engines over a given period. |
Content Overview
Keyword Insights
When conducting in-depth keyword research, leverage Ahrefs’ powerful tool, Keyword Explorer (https://app.ahrefs.com/keywords-explorer), to uncover comprehensive data and trends. This feature provides nuanced details about search terms, allowing you to refine your content strategy based on the specific preferences and behaviors of your target audience.
8 Important Parts of Your Blog
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Write a Compelling Title (H1)
Represents the primary topic or section of the content. Include the primary keyword towards the beginning. Using clear and concise language ensures that the title effectively communicates the essence of the content, enticing readers to delve into the material. Remember, the H1 tag carries significant weight in both SEO and user experience, making it essential to strike a balance between keyword optimization and engaging language.
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Introduction
Begin with a hook to grab attention. Provide a brief overview of what the blog will cover. Include the primary keyword within the first 100 words.
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Body
- Use short paragraphs (2-3 sentences each)
- Include bullet points or numbered lists for easy reading.
- Emphasize important information with bold or italics.
- Incorporate the primary keyword naturally 2-3 times and secondary keywords where relevant.
- Use internal and external links to reputable sources.
Subheaders (H2, H3, etc.)
Take advantage of Frase’s Pro add-on features to seamlessly break down H2s, H3s and so on for subtopics. Here are the steps to generate Subheaders using this App:
Step 1: Login to Frase
Access your Frase account by logging in to the platform.
Step 2: Create a New Document
Create a new document to generate H2, H3, and H4 headings.
Step 3: Fill all the fields
It’s important to fill all the fields to get the desired blog outline.
- When creating a new document, Target Search Query is important.
- Alternatively, you can also optimize an existing page. Supply it with a Target Search Query and your URL Link.
Step 4: Generate the Brief
After filling in all the needed fields, Frase will be directed to their brief creation page. The next step is to click the “Let’s go!” button and generate your outline. Sample screenshot is given below with Target Search Query “How to write a perfect article”.
Note: Your Target Search Keyword is your Main Target Keyword.
Step 5: Go to “AI tools”
Once your outline is generated, go over to “AI Tools” found on the right side of the Frase App. These are a suite of artificial intelligence-powered tools designed to enhance and streamline various aspects of your content creation
Step 6: Find the Outline Tool
Go to Tools > SEO > Outline
Step 7: Generate an outline Based on Your Given Title
AI will generate based on the creativity level you set. Select between 1 and 5, and click the “Run Tool” to generate the outline. You may generate multiple outline suggestions if you aren’t satisfied with the result.
Step 8: Paste Your Outline
Paste Your AI-generated Outline in your Content Brief. Review the overall structure of your document. Make any necessary adjustments and save your changes.
Visual Content
Include high-quality images or videos to illustrate points. Use alt text with descriptive keywords for all visuals. Here are some popular websites where you can find royalty-free images and videos
Royalty-Free Image Websites:
- Unsplash
- Pixabay
- Pexels
- Freepik
Royalty-Free Video Websites
- Pexels Videos
- Pixabay Videos
- Coverr
- Videvo
Call to Action (CTA)
Is a prompt or instruction provided in content, often in the form of a button, link, or statement to encourage the reader or viewer to take a specific action. The number and placement of CTAs may vary depending on the content and the specific goals of the webpage or campaign.
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Key Takeaways
The most significant points or lessons that a reader or audience should gain from a piece of content. They summarize the main information or insights, making it easier for readers to understand the core message.
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Author Bio
A brief section at the end of a piece of content that provides information about the author. It typically includes the author’s name, a brief description or introduction, and may include details such as their expertise, qualifications, or affiliations.
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Expert Review
Add a section at the end of the article stating “Reviewed by” followed by the name of the expert, their credentials, and a brief explanation of their expertise. Ensure that the expert’s qualifications are relevant to the content and that they are recognized in their field.
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Social Sharing Buttons
Are interactive elements placed on web content, allowing readers to easily share that content on various social media platforms. These buttons typically include icons or links for platforms like Facebook, Twitter, LinkedIn, and others, enabling readers to share the content with their social networks.
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Content Upgrades and Lead Magnets (If Applicable)
Offer downloadable content, like eBooks or whitepapers, in exchange for email subscriptions.
6 Additional Information to Improve Your E-E-A-T
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Secondary keywords
Secondary keywords are additional terms or phrases that are related to the primary keyword of a piece of content. Including secondary keywords in your content can enhance its relevance, depth, and ability to cover related aspects of the subject matter. These secondary elements provide context and can be used to broaden the scope of your content, improving its relevance to search engines.
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LSI terms should be included in the content
These are words or phrases that are semantically related to the main topic or keyword. Search engines use LSI to understand the context of content. Including LSI terms in your content can improve its comprehensiveness and help search engines better understand its meaning.
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Key Questions Readers Have That Need to Be Answered
These are the important questions that your target audience may have regarding a specific topic. Addressing these questions in your content not only provides value to your readers but also improves the overall quality and relevance of your content. These could also be formatted as FAQs.
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Internal Links
Internal links are hyperlinks that connect one page or post within the same website. These links are used to navigate users within the site and help search engines understand the site’s structure. Internal links can improve user experience and distribute link equity throughout the website.
Internal Link – Incoming (Pages linking the blog, within the website)
An internal incoming link refers to hyperlinks on other pages of a website that direct users to a specific blog post within the same website. These links are used to guide visitors to the blog post from various parts of the website.
Internal Link – Outgoing (Blog linking to other pages, within the website)
An internal outgoing link in a blog post refers to hyperlinks within the blog content that direct users to other pages or resources within the same website. These links are used to provide readers with additional information or guide them to related content on the website.
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Additional Resources That Will Help the Writer
These are supplementary materials, references, or tools that can assist a writer in creating content. These resources may include research studies, articles, style guides, reference books, writing software, or any other materials that provide information, inspiration, or guidance to improve the quality and accuracy of the written work.
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Structured Data Markup (Schema.org)
Implement schema markup to help search engines understand the content better.
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Fact Check Schema
- Use the ClaimReview schema to markup sections of the content that have been fact-checked. This includes specifying the claim being made, the conclusion of the review, and a link to the source of the review if available.
- The schema should be implemented accurately to reflect the content of the article and the results of the fact-check.
Here’s a sample fact-check schema markup we could use:
| {
“@context”: “http://schema.org”, “@type”: “ClaimReview”, “datePublished”: “2023-11-06”, “url”: “https://www.example.com/article/fact-check”, “itemReviewed”: { “@type”: “CreativeWork”, “author”: { “@type”: “Organization”, “name”: “Original Publisher or Author” }, “datePublished”: “2023-10-01”, “url”: “https://www.example.com/original-article” }, “claimReviewed”: “The specific claim or statement that was fact-checked”, “author”: { “@type”: “Organization”, “name”: “Fact-checking Organization or Individual” }, “reviewRating”: { “@type”: “Rating”, “ratingValue”: “4”, “bestRating”: “5”, “worstRating”: “1”, “alternateName”: “Mostly True” } } |
