Zinkee is a No-Code project management software based in Spain that helps businesses streamline workflows, enhance collaboration, and boost productivity. With an increasing number of users relying on its platform, Zinkee sought to expand its organic reach and improve visibility in search results

Zinkee faced several SEO-related challenges that hindered its ability to attract new users and convert visitors into paying customers:

• Limited organic visibility and rankings for high-intent keywords.
• Lack of a structured content marketing approach.
• Unoptimized existing content that was not driving significant traffic or conversions.
• Technical SEO issues affecting crawlability and indexation.
• Conversion barriers on key landing pages.
• Lack of consolidated reporting on organic traffic and conversion

How did we do it?

To overcome these challenges, Growth Turn executed a comprehensive SEO strategy focused on organic growth and conversion optimization. Key actions included:

• SEO Audit & Technical Optimization
  • Conducting an in-depth SEO audit to identify areas for improvement.
  • Resolving technical SEO issues such as site speed, indexing, metadata optimization, and URL structure.
  • Implementing best practices for on-page SEO to improve rankings.
• Keyword Research & Strategy
  • Identifying high-impact keywords aligned with Zinkee’s target audience and industry.
  • Mapping keywords to different pages and content types.
  • Creating an action plan to prioritize keywords based on search volume and competition.
• Content Strategy & Optimization
  • Developing a content roadmap to drive organic traffic and authority.
  • Optimizing existing blog posts and landing pages for better search rankings.
  • Creating new SEO-driven content to attract and engage users.
• Implementation Tracking & Reporting
  • Setting up analytics and tracking tools to monitor SEO progress.
  • Providing regular reports on traffic growth, keyword rankings, and optimization impact.
  • Adjusting the strategy based on data insights to ensure continuous improvement.

Zinkee experienced remarkable growth following the implementation of Growth Turn’s SEO strategy:

• 116% Increase in Organic Traffic: More than doubled YoY, significantly increasing Zinkee’s visibility and inbound leads.
• Stronger Keyword Performance: Achieved higher rankings for competitive industry keywords, improving discoverability.
• Enhanced User Engagement: Optimized content led to longer session durations and lower bounce rates.
• Improved Conversion Rates: Optimized landing pages led to a higher percentage of visitors converting into users.