How Strategic SEO and AI Optimization Drove Consistent Growth for a Conversational AI Platform
Background
Landbot.io is a leading no-code chatbot platform that enables businesses to build interactive conversational experiences across websites, WhatsApp, and other digital channels. As a fast-scaling SaaS solution, Landbot faced increasing competition in the conversational AI space. To strengthen its organic visibility and attract qualified leads across international markets, Landbot partnered with GrowthTurn to develop a long-term SEO growth strategy
The Challenges
Despite having strong product adoption, Landbot encountered several obstacles that limited its organic performance:
- International SEO gaps: Lack of hreflang implementation hindered visibility in target markets (Spain, Italy, and the US).
- Spammy backlinks: The chatbot’s UGC features generated recurring spammy backlinks that diluted domain authority.
- Content decay: Existing content was losing rankings due to outdated information and lack of optimization.
- Missed YouTube Video potential: YouTube content was underutilized, missing opportunities for evergreen traffic.
- AI-Overview era shift: With Google rolling out AI-generated overviews (AIO), many pages required restructuring to remain competitive
Solutions
- Technical SEO & International Expansion
To unlock growth in multilingual markets, we implemented hreflang tags across Landbot’s ES, IT, and US domains in October 2022. This ensured the right version of each page appeared in the correct country’s SERPs, preventing duplicate content conflicts and cannibalization.
Image: Landbot-hreflang-tags
Combined with page speed optimization and technical clean-up, this opened the door to a major traffic surge in early 2023.
- Backlink Health & Domain Authority Protection
Since 2019, Landbot has faced a recurring issue with spammy backlinks generated by its chatbot’s UGC features. Left unchecked, these links could have damaged rankings and triggered penalties. We built a process for quarterly backlink audits, consistently disavowing toxic domains and monitoring link velocity.
This proactive defense helped Landbot maintain a strong domain authority foundation and ensured that legitimate SEO gains were not undermined by bad links.
- YouTube SEO for Evergreen Content Growth
Video was a powerful but underutilized asset. We created a dedicated YouTube SEO framework, including:
- Keyword research specific to YouTube search intent.
- Optimization of titles, descriptions, and hashtags for discoverability.
- Adding subtitles, closed captions, and transcripts to improve accessibility and crawlability.
- Organizing videos into topic-based playlists for better watch time.
- Leaving pinned comments to spark engagement and community interaction.
- Repurposing long videos into YouTube Shorts to capture short-form audiences.
The result: improved YouTube discoverability, higher engagement rates, and steady evergreen traffic that complemented organic search.
Image: Landbot-youtube-seo
- AI-Assisted Content Optimization & Scoring
We designed a proprietary AI content scoring system that helped identify:
- Decaying pages (losing rankings/traffic).
- High-impact opportunities (pages where optimizations could unlock significant gains).
This process combined content gap analysis with keyword potential scoring, allowing us to focus on the 20% of pages that could deliver 80% of the results. By prioritizing optimization, we increased efficiency and consistently grew Landbot’s keyword footprint.
Image: AI-assisted-content-audit-part1
Image: Ai-content-scoring
- Adapting for the AI-Overview (AIO) Era
With Google’s rollout of AI Overviews in 2025, we performed page-level audits to ensure Landbot content was AI-ready. This included:
- Adding conversational queries and long-tail phrasing to match AIO retrieval.
- Incorporating structured data to enhance content visibility in AI-rich results.
- Restructuring content for scannability, ensuring sections could be parsed by both AI and human readers.
By being an early mover, Landbot secured a competitive advantage in SERPs increasingly influenced by AI-generated summaries.
Image: Ai-optimization-results
Image: Ai-optimization-conversational-queries
Results
- Landbot experienced an average yearly traffic increase of 18.9% (2019–2024), despite market fluctuations:
Highlight: 2022 – Early 2023: Another surge, with new highs crossing 50k–60k monthly visits. This is the strongest phase of growth, tied to hreflang implementation, page speed improvements, and featured snippet wins.
Image: landbot-organic-traffic
- Improved Keyword Rankings: The percentage of organic keywords ranking on the first page of Google averaged ~68% per year.
- 2020 – 664
- 2021 – 1,865
- 2022 – 2,648
- 2023 – 3,797
- 2024 – 4,064
Image: Landbot-organic-keywords
“They are organized regarding documentation and project management for all our projects”
Conclusion
Landbot’s SEO journey illustrates how a holistic approach combining technical SEO, content optimization, video strategy, and AI-driven insights can deliver sustainable growth for SaaS companies.
How Can GrowthTurn Help Your SaaS Website
Inspired by Lanbot’s success story? Want similar results for your business? GrowthTurn is here to help.
Contact us today to schedule a consultation or download our detailed guide on implementing effective SEO strategies tailored to your unique business needs. Let us help you transform your digital landscape and achieve sustainable growth.
