How Pipedrive Achieved 900K+ Organic Visits Monthly

We, “cracked” Pipedrive SEO Strategy.

Nah, but we went DEEP to see from the outside how they‘ve built a scalable SEO & what we can all learn from it.

Let’s dive in

Pipedrive, a leading CRM platform, leveraged strategic SEO techniques to surpass 900K organic visits per month. This case study outlines the key strategies behind their success, focusing on scalable content creation, high-intent keyword targeting, and technical optimizations.

Business Context & SEO Goals

Company Overview:Founded in 2010, Pipedrive helps sales teams manage workflows efficiently.
Objective:Capture high-intent traffic and expand global brand visibility.
Key Result:Increased monthly organic visits to 900K+, leading to a 39% rise in global revenue within eight months.

Core SEO Strategies Pipedrive Used

1. Content Strategy Focused on High-Intent Keywords

Pipedrive’s content approach was designed for deep user intent and conversion-driven SEO:

Keyword Research & Targeting:58% of traffic came from non-branded keywords, while 42% came from branded terms.

Segmentation by Intent:Informational (63.6%), Navigational (7.2%), Commercial (18.7%), and Transactional (10.5%) keywords.

Localized SEO Approach:Multilingual content increased international reach:
- Spanish: 112.3K visits
- German: 76K+ visits
- French: 33K visits
- Portuguese: 72K+ visits

Keyword Clustering
- Competitive Comparison Pages:Created dedicated pages like “Pipedrive vs. Salesforce” and “Pipedrive vs. HubSpot” to capture comparison-related searches.
Industry-Specific CRM Pages:Targeted sectors such as Automotive Sales, Banking, B2B, and Consumer CRM.
Case Studies:Showcased real-world success stories, including “How AI Bees used Pipedrive to boost growth by over 2000%,” effectively capturing searches related to case studies.

2. Technical SEO Enhancements

Pipedrive optimized key technical aspects to ensure ranking stability and performance:

Site Speed and Performance:
- Largest Contentful Paint (LCP): 0.9s
- Cumulative Layout Shift (CLS): 0
- Interaction to Next Paint (INP): 44ms
Structured Data Implementation:Schema markup for Product, Merchant, FAQ, Organization, and Review snippets increased CTR by 12%.
Internal Linking Optimization:A structured hierarchy directed high-authority pages toward key conversion-focused pages.

4. High-Quality Backlinks & Digital PR

A strong backlink strategy reinforced Pipedrive’s SEO dominance:

Strong Backlink Profile:7M+ backlinks from authoritative sites like Google and Microsoft.

Strategic Outreach & Partnerships:Collaborations with industry blogs and influencers secured guest posts and editorial mentions.
Press Coverage & Thought Leadership:PR campaigns featured Pipedrive in high-traffic tech and business publications, increasing referral traffic by 25%.

Additional Strategies That Contributed to Growth

Educational Content & Academy:Pipedrive’s Academy courses, video tutorials, webinars, blog, and community drive 32% of overall traffic.
Strategic Acquisition:Pipedrive acquired Mailigen to strengthen its marketing automation capabilities.
Free 15-Day Trial:Highlighting “No credit card required” boosted conversions significantly.